Keeping the conversation going

YouTube is built by one of the most engaged communities on the web, and you tell us when you want changes. Today, you heard from Google+ about upcoming changes based on user feedback. We wanted to give you an early look at what this will mean with respect to comments on YouTube, and to your overall YouTube experience.

 
 

The headline: we think you’ll like it.

 
 

Comments

 

Comments are super important to the relationship between creators and fans on YouTube. You love MyLifeAsEva and Kingsley. You thought that latest video from Tyler was his funniest yet. You want to tell Epic Rap Battles who their next match-up should feature. And these creators want to hear from fans like you, just as much as you want to communicate with them.

 
 

All of these conversations should be simpler and easier to have on YouTube, and we’ve been working on that.

 
 
  • First off, we’ve improved the ranking system that reduces the visibility of junk comments. It’s working—the rate of dislikes on comments has dropped by more than 35 percent across YouTube.
  • With today’s announcement from Google+, you’ll see more changes. The comments you make on YouTube will now appear only on YouTube, not also on Google+. And vice-versa. This starts rolling out today.
  • Creators told us they liked the moderation options on their channels, like reviewing comments before they’re posted, blocking certain words, or auto-approving comments from certain fans. All this stays.
 

Your YouTube channel

 

This one’s further off. In the coming weeks, YouTube will no longer require a Google+ profile when you want to upload, comment, or create a channel. If you’re happy with everything as it is now, then just keep on keepin’ on. If you want to remove your Google+ profile, you’ll be able to do this in the coming months, but do not do it now or you’ll delete your YouTube channel (no bueno). Please visit our Help Center for further details.

 
 

We’ve heard you. Keep talking to us.

 
 

The YouTube team

Keeping the conversation going

Flash Disabled in Firefox and Chrome: What You Need to Know

Earlier this week another bomb was dropped on the aging Flash platform when Mozilla announced that playback of Flash video is now disabled by default in the Firefox browser due to (yet another) security vulnerability. Google quickly followed suit by blocking Flash by default in Chrome and others, including Facebook, have joined the conversation to plea for the demise of Flash once and for all. While I’m tempted to poke fun at Flash with an image like this one…

…the reality is that this represents a very serious problem for many businesses that are relying on video content to connect with customers on their website. Why the concern? Because some Online Video Platforms that are used to stream video content are dependent on Flash for playback, and if a potential buyer visits your website and sees something like this…

Flash Video

…or a security warning that the website is attempting to run an insecure application. It’s not just a nuisance, it’s a horrible brand experience and quite possibly a lost opportunity.

Is Your Brand at Risk?

If you’re hosting your video content using YouTube or Vidyard, you’re safe, as both platforms make an intelligent decision based on the browser, leveraging Flash or HTML5, to best display the content for that browser. Proceed to cheer, rejoice, and join the Flash bashing! If, on the other hand, you’re using a different Online Video Platform or a custom video player you may be at risk of having online audiences unable to access your videos. Even platforms like Brightcove often rely on Flash for video playback.

To verify if your brand is at risk of blocked video content, the first step is to review the source code for your web pages to look for “.swf”. Additionally you may want to test various pages with video content using the Firefox and Chrome browsers (which represent approximately 60% of all browser users) to verify the actual user experience. The exact end-user experience depends on the version of the viewer’s browser, their privacy settings, and the version of Flash they have installed, but you’ll want to run some quick tests of your own and be on the lookout for videos and thumbnails that don’t load properly as well as security alerts forcing you to allow, or upgrade, Flash.

Oh No, I’ve Got a Flash-Based Video Player, What Do I Do?!?

Don’t panic. Rally your smart web people and talk to them about this issue to better understand what it means and what the likely experience is for end-users. Now panic, but just a bit. Whether you do it today or tomorrow, you need a plan to get onto an HTML5 video player ASAP to better service your users today and protect yourself in the future.

Where Can I Learn More About #FlashGate

Okay, we made up that hashtag, but below are a few recent articles that shed some light on the issue or simply search online for “firefox chrome blocks flash”:

The post Flash Disabled in Firefox and Chrome: What You Need to Know appeared first on Vidyard.

Flash Disabled in Firefox and Chrome: What You Need to Know